Background:

Jotirling Jewellers, a leading jewellery store based in India, wanted to create an online jewellery catalogue app to give their customers access to their entire product range. The goal of the project was to create an easy–to–use, visually appealing app that would allow customers to quickly browse and purchase their products.

Challenges:
To achieve this goal, the project team adopted a customer–centric approach. The team conducted in–depth market research to understand the customers’ needs and preferences. Based on the customer insights, the team designed an intuitive user interface and created an easy–to–navigate, visually appealing catalogue app. The app allowed customers to quickly browse the catalogue, filter products by price, collection, and other criteria, and add items to their shopping cart. Additionally, the team also implemented a secure payment system and a customer support system to provide customers with an optimal shopping experience.

Solutions:
Overall, the project was successful in creating an online jewellery catalogue app that allowed customers to conveniently browse and purchase products. The app was well–received by customers and the customer feedback was positive. The app also provided the business with an improved customer service experience, increased customer engagement, and increased sales.